Search Engine Optimization (SEO) is a volatile area of online marketing, prone to frequent and radical changes. This book will tell you the best SEO practices you should be using in 2017 as well as changes you should be expecting in SEO world. It is primarily focused on Google as a search engine, but is applicable to the SEO channel in its entirety.
This book will help freelancers create a successful and sustainable career on Upwork, the largest freelancing platform in the world by providing them with practical advice on how to avoid many pitfalls that are a part of working on Upwork. Updated for the year 2017 and describing all the changes of Upwork platform since the merger of Elance and oDesk, this book will show you how to achieve and – even more importantly – keep a high Job Success Score, how to deal with difficult clients and how to avoid all the landmines working on Upwork brings along.