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We look at your operation, find the one place AI would earn its keep first, and I tell you honestly whether it is worth doing now.

Clients and companies I worked for

Who you work with

Senior Marketing & E-Commerce Professional

I bring 17+ years of hands-on experience across online marketing, e-commerce, team leadership, and practical AI. In that time I have done all of it hands-on: SEO, SEA, content marketing, and online shops from planning through implementation and management. Ever since artificial intelligence entered the scene, I have been working out the best ways to implement it within online marketing and e-commerce.

17 yearsMarketing and e-commerce, hands-on
Top 1%Rated on Upwork. 100% job success across 50+ projects
AuthorPublished works on online marketing, e-commerce, and AI
AI EngineeringFormally trained, applied to marketing and operations

How I work

  • Judgment first. The most valuable thing I sell is an honest read, which is why everything starts with an audit.
  • Vendor-neutral. No commissions, no favourite platform. I optimise your outcome.
  • Fixed price. You know the cost before we start. No hourly meter.
  • Direct. You work with me, not a junior team behind an account manager.
  • In your metrics. Conversion, AOV, hours saved, not model names.
  • In the open. Most of what I think is published on MetaGem. Read it before you hire me.