The person behind MetaGem

Vladimir Leutar

Seventeen years in marketing, e-commerce, sales, and digital, the practitioner side, not the slide-deck side. MetaGem is where that experience meets AI implementation.

I have spent my career close to the work that actually moves a business: building campaigns, running e-commerce operations, fixing the parts of the funnel that leak, and sitting across from owners who needed results, not theory. That is the lens I bring to AI. I am not a data scientist and I do not pretend to be one. What I am is someone who can look at a marketing and e-commerce operation and tell you, honestly, where AI will help, where it will waste your money, and what to do first.

MetaGem exists because most AI advice is either hype or homework: vague promises from people selling tools, or dense technical content that never connects to a real business decision. I test tools in real workflows, write up what actually works, and bring the same judgment to client engagements. The publication and the agency are the same thing seen from two sides: the proof, and the work it earns.

How I work

• Judgment first. The most valuable thing I sell is an honest read, which is why everything starts with an audit.
• Vendor-neutral. No commissions, no favourite platform. I optimise your outcome.
• Fixed price. You know the cost before we start. No hourly meter.
• Direct. You work with me, not a junior team behind an account manager.
• In your metrics. Conversion, AOV, hours saved, not model names.
• In the open. Most of what I think is published on MetaGem. Read it before you hire me.

Background

Placeholder, confirm specifics Senior marketing and e-commerce roles since [year], including Head of Marketing / Head of Performance Marketing and independent consulting. Hands-on across SEO, paid media, and e-commerce platforms (WooCommerce, Shopify, Magento). [Notable industries / company types]. Based in Norderstedt, working with clients across the German-speaking market and beyond.