The AI Marketing Audit

A fixed-scope review of your marketing and e-commerce operation, run by a senior practitioner, that ends with a clear, ordered list of where AI earns its keep first.

The problem it solves

Most teams in your position are stuck between two bad options: do nothing and watch competitors pull ahead, or buy a tool on a vendor's promise and hope it sticks. Both waste money. The missing piece is an honest, experienced read of your operation, which of your workflows AI can genuinely improve, which it cannot yet, and in what order to move.

What I actually do

I look at how your team really works today: content and campaign production, SEO, product and category pages, customer journeys, support load, reporting, and the manual work eating your team's hours. I map each against what AI can realistically deliver at your scale, using the same tools I test publicly on MetaGem, and I separate the high-leverage moves from the expensive distractions.

What you walk away with

• A prioritised 90-day roadmap, the highest-ROI use cases, in the order to do them.
• An honest readiness read, where your data and processes are ready, and where they are not.
• Effort and impact for each move, in your commercial metrics, not tech terms.
• Build-or-buy guidance, what to do in-house, what to productise, what to skip.
• A short, usable document, something your team acts on, not files away.
• A clear next step, with no obligation to take it with me.

Who it is for

Mid-market e-commerce and marketing teams, roughly €2–20M in revenue, who know AI matters but do not yet have a senior, vendor-neutral read on where it fits. If you are looking for the cheapest pair of hands to build a bot, I am not your person. If you want judgment first, I am.

How it runs

Direct with me from start to finish, no junior team, no account manager relaying messages. Fixed scope, fixed price, agreed before we begin. You decide what happens next; there is no lock-in and no pressure to continue into a build.