The home turf. Seventeen years of marketing and e-commerce execution, now AI-accelerated, and always framed in your commercial numbers, not model names.
Every engagement is defined by a commercial metric before we start: conversion, average order value, qualified leads, revenue, hours returned. If we cannot name the number it should move, we do not build it. Most of this work is scoped from the audit roadmap, so we do the highest-ROI thing first.
Classic search optimisation for visibility and traffic, built on what actually moves rankings rather than checklist busywork.
Answer and Generative Engine Optimisation: getting your brand cited inside AI answers (ChatGPT, Perplexity, Google AI). The hottest net-new opportunity of 2026.
Set up and optimise paid campaigns, increasingly with AI-driven bidding, managed against cost-per-acquisition and return on ad spend.
Organic and paid B2B social that builds pipeline, not vanity metrics.
Improve the share of visitors who convert through testing, funnel work, and UX, measured as conversion and AOV uplift.
A repeatable research, draft, human-finish system so a small team produces ranking content at scale without losing the editorial edge.
Automated nurture, segmentation, and lead scoring across the customer lifecycle, wired into the tools you already use.
Reveal which companies are visiting your site and feed that signal straight to sales.
AI that scores inbound leads and auto-handles first-touch follow-up, so reps spend their time only on buyers who are ready.
Attributed results from published studies and other companies, what the approach is built for, not MetaGem's own results. Replace with owned results after first engagements
McKinsey puts marketing-AI revenue uplift at roughly 3–15% and sales-ROI uplift at 10–20%, the range serious execution work plays in.
Shoppers and leads engaged in a real conversation convert at roughly four times the rate of those left to generic follow-up.
Small teams have scaled both output and search ranking with a 3-phase AI content system, research to outline to human-finished draft.
Four of these capabilities have a detailed, problem-first walkthrough of how the build actually works and what is realistic.
A research-to-draft workflow where AI does the heavy lifting and a human finishes. A repeatable system, not one-off prompts.
Read the deep dive › SalesAI lead scoring, automated nurture, and CRM routing so your reps only touch buyers who are actually ready.
Read the deep dive › RevenueRecommendation and personalization on your stack, plus AI-assisted paid-media optimisation, framed in conversion and AOV.
Read the deep dive › Operationsn8n workflows that stitch your tools together: campaign ops, reporting, lead and data handoffs, content distribution.
Read the deep dive ›Most of this is scoped from the audit, so we start with the highest-ROI lever. Book a free Potenzial-Call and we will find it.
Book a Potenzial-CallFramed in your numbers · fixed-price · DSGVO-native · no lock-in