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Workshops & Training

Your team does not need another AI hype talk. They need to know what is real, what applies to you, and what the law now requires, from someone who has done the work, not just read about it.

Three Tiers, By Intent

Get oriented, get a plan, get compliant

A portfolio organised by where your team is, not a flat list. The half-day and full-day are designed to lead somewhere, not just inform.

Tier 1 · Get oriented

AI Impulse (half-day)

For leadership that knows AI matters but is drowning in noise. An anti-hype reality check: what AI actually does for marketing and e-commerce, what it does not, and where the real opportunities are for a company like yours. You leave able to tell signal from hype.

From €990 price TBC
Tier 2 · Get a plan

Full-Day AI-Readiness

For a team ready to move. Hands-on: map your actual processes, identify and prioritise real AI use cases. The team leaves with a draft roadmap, the natural lead-in to the paid Audit.

€2,000–2,500 price TBC
Tier 3 · Get compliant / skilled

Targeted training

Per session or per head: AI-Act compliance, tool-specific training, a prompt-engineering masterclass, and ongoing change-management support. Details below.

Per session / per head price TBC

Lead with the law: EU AI-Act training

Since February 2025, the EU AI Act requires AI-literacy training for staff who use AI (the Schulungspflicht). This is not a nice-to-have; it is a legal obligation, and most companies do not yet know it applies to them.

That makes it the most honest reason to act now in the entire menu: not "you should train your team," but "the law now requires it." One session makes your team both compliant and genuinely competent.

The rest of Tier 3

  • Tool-Specific Training, hands-on ChatGPT, Claude, or n8n inside your real workflows, not toy examples.
  • Prompt-Engineering Masterclass, deeper craft for teams already using AI who want to get serious.
  • Change Management / AI Adoption, ongoing help embedding AI into how the team actually works after training ends.
  • Recruiting-Support (offered here, not a workshop), I sit in a senior-marketing-hire interview and validate the candidate, trading on 17 years of knowing what good looks like.

Why workshops are an unusually strong fit

Pure judgment, near-zero delivery risk. Each curriculum is built once and delivered many times, every session is a referenceable engagement and a content source, and the full-day doubles as a second front door into the audit funnel.

Practitioner, not promoter BAFA-eligible Designed to lead somewhere Fixed-price

Make your team compliant and competent

Start with the AI-Act obligation or the half-day reality check. Book a call and we will match the right tier to where your team actually is.

Book a workshop call

Practitioner-led · BAFA-eligible · fixed-price · leads somewhere