You know AI matters for your marketing. You do not know where to start. In about three weeks you will have a prioritised 90-day plan, not a 50-page deck nobody reads.
The judgment layer, and the front door everything else funnels into. A senior, independent teardown of your marketing operation and its real AI potential, delivered as a plan you can act on, with or without me.
It runs as one laddered offer: a free diagnostic call, then a single fixed-price audit that ends in a prioritised 90-day roadmap. The marketing teardown is the method; an agency check and a cost-killer pass are modules inside it, not separate products you have to choose between.
A prioritised 90-day roadmap: the top three to five moves, each with expected impact, rough effort, and sequence, plus a short findings summary. Built to be acted on by your team or anyone you choose. No lock-in, and the roadmap genuinely points at what to build next rather than padding an upsell.
The audit is the front door; the same judgment layer also covers a standalone AI Strategy & Roadmap, an AI-Readiness / maturity assessment (how prepared your org and data actually are), a focused tech-stack / tool audit, and an independent marketing audit. Most clients start with the AI-Marketing-Audit because it contains the others.
Elapsed time, not full-time. The heavy analysis is days, accelerated by my own tooling, then synthesised into a plan.
A no-commitment diagnostic call. You leave knowing whether there is a real opportunity worth paying to investigate. Long enough to surface one genuine insight live.
Intake of your analytics, ad accounts, and tool list, then the five-module teardown. This is where AI leverage shows: days of work, not the weeks a traditional consultant bills.
Findings become a prioritised 90-day roadmap. I walk you through it live and leave the document. It names the builds that would follow and scopes them honestly.
A single fixed number holds the senior positioning; a range reads as negotiable. The typical client (a multi-channel mid-market e-commerce or Mittelstand operation) is not served by a single-channel discount tier. You know the price before we start, and it never converts to an hourly meter.
BAFA is a German funding programme that can cover up to around half of advisory cost. The one rule that matters: the application must be filed before the engagement begins. So if we proceed after the call, step one is the funding application, which I walk you through. Confirm current BAFA terms
No. The roadmap has standalone value and is built to be acted on by anyone, with no lock-in. It does name the builds worth doing next, because that is what an honest plan does, but you are free to take it elsewhere or run it yourself.
Yes. The free call is an honest qualifier. If there is nothing here worth paying to investigate, I say so on the call. That is the point of doing it before any money changes hands.
Book a free 45-minute Potenzial-Call. We find the one place AI would earn its keep first, and whether an audit is worth your money.
Book a Potenzial-CallFixed price · BAFA-eligible · DSGVO-native · no lock-in