Senior AI-marketing leadership without a full-time hire. An outcome-owner who has done the work, not an agency passing you to a junior.
The headline engagement. A part-time, outsourced AI-marketing lead who sets direction and owns outcomes across your marketing and AI, on a monthly retainer.
You talk to me every time. No agency layer, no account manager in front. The moat is the combination: AI literacy plus genuine e-commerce and marketing depth, the specialisation most generalist consultants do not have. It is rung three, the natural continuation after a successful audit and build, for a company that wants senior direction held steady rather than another one-off project.
The continuation tier, deliberately a different altitude from the Fractional lead. After a build ships, this keeps it healthy: monitoring, tuning, and maintaining the bots and workflows we put live. It is the natural home for the chatbot maintenance commitment, scoped to exactly what is being maintained. Operational, not strategic, and priced that way.
Most retainers begin after an audit and a first build prove the fit. Book a call and we will find whether a fractional engagement makes sense for where you are.
Book a Potenzial-CallDirect senior access · no lock-in · fixed monthly scope