Your customers no longer search in one place. They ask Google, they ask ChatGPT, they skim an AI-written summary, and they have shortlisted two providers before anybody picks up a phone. MetaGem finds what is holding your visibility back, in classic search and in AI answers alike, and hands you a prioritised plan for being found, understood and recommended.
Nobody wakes up wanting an audit. You are here because something in the numbers stopped adding up, and the explanations you have been given so far contradict each other. See how many of these you recognise.
Two pieces of jargon will come up in any conversation about this, so let us clear them out of the way. AEO, answer engine optimisation, is about showing up when somebody asks a question and gets a direct answer instead of a list of blue links. GEO, generative engine optimisation, is the same idea pointed at systems that write the answer from scratch: ChatGPT, Perplexity, Google’s AI overviews. Strip the acronyms away and both describe one job, which is being a source those systems trust enough to name.
However, none of this retires search engine optimisation as you already understand it. Google is still where most of the money is, and the technical and editorial work that earns a ranking there is largely the same work that gets your business quoted inside an AI answer: pages a machine can reach, content that answers a real question, and a company whose identity is unambiguous across the web. The two are one project with one budget. Anyone selling GEO as a separate product is mostly selling you a second invoice.
The point of the review is not a document. It is that the next twelve months of marketing spend goes somewhere defensible.
Not a feeling. A scored picture of your visibility in Google and in AI answers, placed next to the competitors you actually lose deals to.
Every finding carries an effort estimate and an impact estimate, so the cheap high-value fixes happen in the first fortnight rather than the sixth month.
Retainers full of busywork become obvious the moment somebody ranks the work by commercial value instead of by hours.
Consistent naming, machine-readable structure and straight answers to the questions buyers ask. That is what makes a system willing to cite you rather than guess.
A single prioritised plan that your in-house team, your agency or a freelancer can pick up and execute without renegotiating the strategy first.
A scorecard in language a non-marketer follows, repeatable next quarter, so progress is arguable in facts rather than adjectives.
The review runs across six areas. They are deliberately not separated into an SEO project and an AI project, because the same faults tend to be responsible for both, and paying twice to have them found is a waste of your money.
Everything is done with read access to your own systems. Nothing is changed on your site during the review, so there is no risk to live traffic while the work is going on.
You are welcome to have your developer or your current agency in the room for any of it. If the findings are right, they will survive the scrutiny.
Short, written for the person who has to make the decision, and built so that somebody other than me can execute it.
Five steps, agreed in scope before anything begins. No surprises on the invoice and no discovery phase that quietly becomes the project.
We agree the commercial goal, the markets and the competitors that matter, then get read access to your site, analytics and search console.
The crawl, the index, the speed, the structure, the content and the internal links, all checked against what buyers actually search for.
Rankings measured in Google, and real buyer questions run through ChatGPT, Perplexity and AI overviews to see who gets named.
Every finding gets an effort and an impact estimate, then the list is ordered by what it is worth rather than by what is easy.
You get the document and a working session on it, so your team leaves the call knowing what to do on Monday morning.
An honest filter is cheaper for both of us than a wasted first meeting.
Seventeen years of marketing and e-commerce work sit behind this review, most of it spent on the commercial side of search rather than the theoretical one. In practice that means it is written by somebody who has had to defend a marketing budget in a management meeting, and not only by somebody who reads algorithm updates.
MetaGem also tests these tools in the open. The assistants, the tracking and the workflows discussed here are the same ones written about on this site, which is why the recommendations tend to name a specific next step instead of a general direction.
What is not on offer: guaranteed rankings, guaranteed traffic, and a fifty-page deck nobody opens twice.
A real client example belongs here: the starting position, what the review found, and what changed afterwards. It is left empty on purpose rather than filled with an invented story.
It contains one, and then it keeps going. A classic SEO audit examines your site and your position in Google. This review does that, and then tests what AI assistants actually say when somebody asks them the question your best customer would ask. Both matter now, and looking at only one of them leaves you with half a picture.
It is whether systems such as ChatGPT, Perplexity and Google's AI answers mention your company, describe it correctly, and send people your way. You cannot buy a place in those answers. You earn it with content those systems can read, understand and trust, which is largely the same content that earns a Google ranking in the first place.
Either. The review ends with a roadmap your own team or your existing agency can execute, and there is no obligation to continue with me afterwards. If you would rather hand some of the work over, that is scoped separately once you have seen the findings and decided what is worth doing.
It depends on the size of the site and how quickly access comes through, and the timeline is agreed in writing before anything starts. Access is the part that usually slips, so we settle that first rather than discovering it halfway.
No, and I would be wary of anyone who does. Nobody controls Google's results or what a language model chooses to say, so a guaranteed position is a promise about somebody else's system. What I will commit to is an honest read of what is holding you back and a plan ordered by what it is actually worth.
Request a call. We look at your situation together, and if a full review is not the right next step for you, I will say so on the call rather than after the invoice.
Request a callFixed scope · no lock-in · the findings are yours to keep
