Your Fractional AI Marketing Lead

Most companies that feel AI pressure are not ready to hire a full-time AI leader, and shouldn't. A fractional arrangement gives you the senior judgment when you need it, without the headcount.

Owner, not a pair of hands

A freelancer does tactical tasks, build this automation, write these prompts. A fractional lead owns the strategy and is accountable for aligning AI work with your actual business goals. That distinction is the whole point. I am not there to take orders for one-off builds; I am there to own where AI takes your marketing, and to be answerable for whether it works.

What the engagement covers

• Roadmap ownership, the AI priorities, kept current as the landscape and your business move.
• Oversight of builds, keeping what we shipped monitored, improving, and earning its place.
• A senior sounding board, the person your team checks with before buying the next tool.
• Team enablement, lifting your people's AI capability as we go, not creating dependency.
• Outcome reporting, in your commercial metrics, so the value is never in doubt.

Change management, not just tech

AI is here to augment your people, not replace them, and the difference between a rollout that sticks and one that stalls is usually human, not technical. Seventeen years working with marketing teams means I lead the people side, not only the tooling.

How it starts and how it ends

It begins where the audit and first pilot leave off, the retainer is the natural continuation once there is something worth stewarding, not a contract you sign on day one. Monthly, cancel with notice, decide as you go. The same no-lock-in trust that applies to the audit applies here.